Boo George for Toast A/W 2012

I am a huge fan of photographer Boo George, especially his backstage shots from fashion shows which always capture the chaos brilliantly. His photographs for Toast’s A/W 2012/13 campaign are sheer perfection – as it the casting. Sara Blomqvist, Anna de Rijk? Sheer beauty.

For more images from the campaign, see Toast’s Pinterest site. 


  1. 15th September 2012 / 8:21 pm

    I'd never heard of Boo George before until I saw this post but I'll definitely keep an eye out for more! What gorgeous pictures. x

  2. 27th September 2012 / 8:16 am

    These are stunning photos and I especially like the black and white ones. Must check out the rest of the collection. I love the way Toast use such good quality fabrics.

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