I vividly remember my first jaunts to LUSH as a teen – I was like a kid in a sweet shop, only instead of sweets, the counters were piled high with brightly coloured bath bombs. Nothing much has changed since then, and I still feel that kid whenever I step foot in-store. It’s all quite Willy Wonka-meets-cosmetics when you think about it – solid shampoo bars, shower jellies and playdough substances which can be used as a shampoo, soap and everything in between.
I have to say, its probably one of my favourites retailers on the high street – all products is freshly handmade, always ethical and the brand is completely against animal testing to boot. That’s the kind of brand I can get on board with.
My local LUSH has recently had a bit on an overhaul, and the lovely team kindly invited me down to check out the new fixtures and fittings. First thing I noticed? Lots of driftwood – a nod to LUSH’s coastal home in Poole.
The staff, as ever, were terrifically knowledgable about all products and the brand and it’s heritage, and their enthusiasm, something I’ve always loved, was at an only appropriate 110%.
One of the main things I was interested to learn about was their fragrance collection, Gorilla Perfume. There is such a story behind each scent, and I particularly loved the tale of Breath of God, inspired by Buddhist monks and the inhale and exhale patterns they use in prayer; the ‘inhale’ and ‘exhale’ notes of the perfume are both slightly different, making it masculine and feminine both at the same time. Deep.
Some of the guys who hand-produce fresh items were on hand to show us how to make Angels with Bare Skin, a fresh cleanser based on a medieval recipe, crammed full of good things for your skin – almonds, lavender and rose. A LUSH lady then demonstrated how when emulsified in water, the clay-like cleanser breaks down, making it much easier to apply to your skin.
As always, I loved just browsing around the shop and feeling like a kid again – who wouldn’t want the psychedelic bath bomb, Granny Takes A Dip, livening up their soak in the tub? Go on, head to LUSH and treat yo’self.
LUSH Newcastle, Unit 1B/Chevy Chase, Eldon Square, Newcastle upon Tyne.